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"A smart, up-to-the-minute dress cut out, completely made, all ready to put on within an hour! You may receive a "phone call at one o'clock inviting you to a little impromptu gathering of friends at three, and you can go, if you wish, wearing a dainty new frock make in the time you would ordinarily spend wondering what to wear. Such is the delight you can find in making your own clothes now that it is easily possible to make an attractive, becoming dress in an hour.

And you can have as many "One Hour Dresses" as your heart desires — in infinite variety, for the "One Hour Dress" is not a style of dress, it is a method of making. It is a new and simple plan by which the dress you select from the many designs in this book can actually be cut out, put together, finished all complete in sixty minutes. And you can create other "One Hour Dresses" for yourself, because different combinations of colors and materials, different finishes and touches of decoration will enable you to have just the dress that appeals to your taste and have it quickly and at little cost."

The One Hour Dress designed by Mary Brooks Picken in 1923

"A smart, up-to-the-minute dress cut out, completely made, all ready to put on within an hour! You may receive a "phone call at one o'clock inviting you to a little impromptu gathering of friends at three, and you can go, if you wish, wearing a dainty new frock make in the time you would ordinarily spend wondering what to wear. Such is the delight you can find in making your own clothes now that it is easily possible to make an attractive, becoming dress in an hour.

And you can have as many "One Hour Dresses" as your heart desires — in infinite variety, for the "One Hour Dress" is not a style of dress, it is a method of making. It is a new and simple plan by which the dress you select from the many designs in this book can actually be cut out, put together, finished all complete in sixty minutes. And you can create other "One Hour Dresses" for yourself, because different combinations of colors and materials, different finishes and touches of decoration will enable you to have just the dress that appeals to your taste and have it quickly and at little cost."

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