Many of us Salon Owners are inundated daily with various promotions for the latest hair products or styling tools. The majority of the promotions are for either the same-old, same-old or a rediscovered version; no real value, nothing different and most of the time we are just spending money keeping up with the competition. But this isn't making us competitive and most of us need help with our hair salon marketing to be different. I know I did! My profits were down and my bank balance was suffering. I seriously considered the fact that I may have to close and sell up. It was only the thought that if I had to start all over again it was going to be harder and let's face it, what bank was going to lend me money after one failed business? I was facing sleepless nights of worry about keeping the business afloat and being able to pay my staff every month and the worst situation was recently losing two of my best stylist to another salon in town that was over-run with clients.
Trolling through my emails however, I came across a nugget promoting information for Salon Owners which I definitely recommend as being worth a second look if you are looking to increase your business and profits.
This first-class product is being presented by Ben Barker who has made an excellent job of looking outside the square to find creative ideas that can be put into action at little or no expense. This guide for salon owners is attracting attention and gaining a huge following and I'll tell you why! What Ben is suggesting in his book 'Hair Salon Owners' is to step out of your comfort zone of everyday marketing for hair salons and try something a little quirky and wacky. He shares plenty of ideas on how to stand out and create a community buzz!
There are three distinct strengths that make the 'Hair Salon Owners’ guide stand above others in this field and these 3 major benefits are:
1) The information is fresh and up to date - New ideas for salon refurbishment and simple ideas to make the customers feel like Hollywood stars.
2) Everything is achievable - How to network with the local media to produce publicity at very little cost.
3) It is worth its weight in gold if followed and increased profits are seen - The small cost of $37 will be covered tenfold when new clients come flooding through the door.
All right - That is the positive side. What exactly is there regarding the negative side for Hair Salon Owners? What're the weaknesses?
Probably the largest drawback is that some of the ideas will make a few of you uncomfortable. Not because anything underhand is being done - far from it! But it will involve commitment and involvement at the management level and being a bit cheeky occasionally.
Overall, Personally, I think promoting your salon via as many avenues as possible is definitely the way forward. If marketing via the internet makes you a little squeamish then pull someone else in to help. This book is full of useful tools; step by step lessons on each marketing topic so don't be afraid!
This marketing for hair salons guide is an excellent product with a lot of unique positive aspects. It would be a worthwhile investment to any salon owner.
Challenge yourself, use its creative ideas and stay ahead in your field. It's certainly worth looking at if you are serious about saving your business and massively increase your salon profits.
2) Everything is achievable - How to network with the local media to produce publicity at very little cost.
3) It is worth its weight in gold if followed and increased profits are seen - The small cost of $37 will be covered tenfold when new clients come flooding through the door.
All right - That is the positive side. What exactly is there regarding the negative side for Hair Salon Owners? What're the weaknesses?
Probably the largest drawback is that some of the ideas will make a few of you uncomfortable. Not because anything underhand is being done - far from it! But it will involve commitment and involvement at the management level and being a bit cheeky occasionally.
Overall, Personally, I think promoting your salon via as many avenues as possible is definitely the way forward. If marketing via the internet makes you a little squeamish then pull someone else in to help. This book is full of useful tools; step by step lessons on each marketing topic so don't be afraid!
This marketing for hair salons guide is an excellent product with a lot of unique positive aspects. It would be a worthwhile investment to any salon owner.
Challenge yourself, use its creative ideas and stay ahead in your field. It's certainly worth looking at if you are serious about saving your business and massively increase your salon profits.
Discover the little known secrets to massively increasing your salon profits by visiting this Hair Salon Marketing web site
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