The Selling for Engineers sales training manual is specifically for engineers, scientists and techies of all types - all about how to developing clients for technical products and services. It's from a specialised sales trainer who has two decades of experience training sales engineers.
If your company supplies technical products or services and you have had little or no formal sales training, this book is very useful. As well as the basics for sales engineers, you'll find many interesting, technical sales tips. It's for engineers, newcomers to sales engineering and sales managers who want a source of ideas for sales meetings and to develop commercial awareness for engineers.
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